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The Gloria Story: Born to Lose
The Gloria Story: Born to Lose
Garage Rock
4.0/5.0
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Wild Kingdom Records
by Craig Hartranft, 03.26.2013
Much of what I said about The Gloria Story's 2011 effort Shades of White, can be said about their latest album, Born to Lose. The band return with their simple formula of catchy melodic garage rock rooted in a Seventies vibe.
The Gloria Story:: Born to Lose teaser video
Born to Lose is total DIY project from start to finish. Here's five guys and a case beer rocking out and recording with analog equipment, of course, with no help from outside songwriters or producers. The production and mix might frustrate those who expect such things to be tidy. Moving from one song to the next, like from Travelers and The Only One Who Knows, can be a bit uneven. But this only adds charm to the project.
What you get is a raw and gritty sound with surprising energy; some might add that it has 'live' feel to it. I'm guessing The Gloria Story is best heard live anyway. This album might actually be heavier that the previous one. But mostly this is bare bones rock with a touch of a punk edge. The songs are relatively short around three minutes or less. The Gloria Story's packs some big riffs and groove in each and, after all, they're not after prog rock. Best cuts: Born to Lose, The Black Hole, Fire Won't Fade, I See You Tomorrow, and the sleazy Sex Is In The House. Born to Lose is another fine effort from The Gloria Story.
Note: All Amazon advertising in this review first benefits the artist, then Craig Hartranft also receives a residual. Click, and thanks for your support.
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Born to Lose is another fine effort from The Gloria Story: another package of Seventies style melodic garage, with grit and punch.
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