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by Craig Hartranft, 09.19.2011
The success of LA's Back Pocket Memory in their region is understandable: they deliver infectious and melodic indie alt rock. Beneath the Trees, their fourth EP in as many years, is no exception. This short disc is bolstered by sound vocals and vocal arrangements, coherent lyrics, tons of energy, some big rock riffs, and stylish production from Erik Ron (After Midnight Project, Versa Emerge, et al). Indeed, The Greatest Divide and Extra! Extra! are ready for indie and college radio airplay: friendly, catchy, accessible, and typical of the modern genre. Yet, therein lies my relative ambivalence. The songs on Beneath the Trees blur into easy redundancy. Predictability and familiarity may be simplest current running through this work. So then, how do they distinguish themselves from the pack? A true conundrum.
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Back Pocket Memory offers melodic alt indie rock from familiar territory with lots of energy, but also some inherent predictability.
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